I have read the following some years ago, and recently I fell over it again in the book i have mentioned earlier, “information rules”. Here they write about collective switching costs, illustrated by an example of the QUERTY keyboard.
According to many reports, early promoters of the Type Writer brand of machine in the 1870′s intentionally picked this awkward configuration to slow down typists and thus reduce the incidence of jamming, to which their machines were prone….. Querty also allowed salesmen to impress customers by typing their brand name, Type Writer, rapidly, using keys only from the top row.
I don’t know whether this is true or not, but it is an interesting theory nonetheless. By the way, I remember some month ago I misspelled the word in an email to a coworker. Now how can anyone misspell qwerty?
